By embracing fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to become customers Lego has found ways to keep its interlocking bricks in the hands of millions. 2 weeks . model that other companies should follow, says McKee.
Back in 1948, Ole Kirk Kristiansen and his workshop had just started producing a range of wooden toys. It was not until the following time that they started out using a new plastic-injection moulding machine to make plastic stones, which quickly gave all of them an advantage over their competition in the thriving post-war market.
In 1949, they initiated producing the bricks with studs on them to enable them to remove together. This is a key iteration, making the bricks a lot more stable and durable. Later, in 1958, they built a major improvement with the launch https://lego-x.com/2019/10/30/today-lego-fan-tomorrow-it-architect-and-vdr-provider/ of what is known mainly because the “stud and joining system”, which usually ensures that each Lego stone fits with any other brick. These two essential iterations happen to be why Profano sets developed 40 years before still interlock seamlessly with those manufactured today.
Over time, Lego features kept its finger for the pulse of pop culture by joining up with big-name franchises including Star Wars and Harry Potter. They have also appreciated the community of adults that are fans of the trademark, known as AFOLs (Adult Admirers of Lego), with a range of sets including the Back to the Long run DeLorean time machine and a set of woman Nasa experts.